But a new book by American author Richard Florida contradicts the view that globalisation is flattening the world. In “Who’s Your City: how the creative economy is making where to live the most important decision of your life”, he argues that where we live not only determines the jobs and careers we have access to, but the people we meet as friends and potential partners.
If Richard Florida is right and your future career path, friendships and even your family life is likely to be affected by the place where you live, it becomes essential to find out as much as you can about the area where you’ve chosen to rent. When starting a property search, it’s easy to get carried away with details such as room size, decorative finishes and storage. While these things are undoubtedly important, it’s also vital to tap into street-by-street local knowledge when it comes to location.
For example if you search for ‘Rental property Battersea’ using sites such as Zoopla or Primelocation, you might get the impression that Battersea lettings mainly consist of exclusive apartments that overlook the river, such as our superb 2-bed apartment in Kingfisher House. But travel further inland and you’ll find townhouses and traditional family homes offering a lifestyle that’s very different to that enjoyed by the professional couples and singles who live in those riverside apartment blocks. Here you’ll also find modern apartment blocks built on a more modest scale. This stunning, 2-bed apartment in Cobalt Place is close to the popular independent school, Thomas’s School.
So how do you find the on-the-ground knowledge that can point you towards an environment that’s right for you? If you’re thinking of renting in south-west London you should talk to Winchester White. We pride ourselves on being a dedicated lettings agent with the policy of only matching tenants and properties if we know it’s the right fit.
We’ll talk to you about your lifestyle and find out what you really need from your local area, then we’ll make suggestions based on our unrivalled knowledge of south west London lettings.
If you’re a landlord looking to rent your property, we’re always happy to help with guidance and advice. We want to form long-lasting relationships with landlords and our service extends from finding tenants to an exceptional, 360-degree management service.
Contact one of our expert local negotiators for an informal chat today.