Blog2 SouthWestLondonLettings

A recent YouGov survey invited 1,294 Londoners to choose four adjectives they would use to describe the characteristics of north, south, east and west London.

The results of this research showed that each area has a distinct ‘brand’ of its own in Londoners’ minds. Some of the keywords for north London, chosen by participants in the survey, included “Cultured, intellectual, dull”, while the east was described as “Gritty, rough and fun”. The south was felt to be “Family friendly, up-and-coming, suburban” while the West was described as “Cosmopolitan, pretty, trendy and cultured”.

It’s no wonder, therefore, that young professionals and families searching for a home in the capital are attracted to south west London rental properties. Whether you’re looking for a Victorian house in a quiet, tree-lined street, close to public parks and good schools, a contemporary riverside apartment or a flat in a buzzing urban centre, living in south west London means you’ll have access to excellent transport links, with a blissfully short commute into central London.

The capital’s south west postcodes cover a huge area, from the city’s main seat of power – extending between SW1A and SW1P and including Buckingham Palace and Westminster – down to Wimbledon SW19 and SW20. This vast swathe of London also covers many sought after residential areas, such as Battersea and Clapham (SW11 and SW12).

The popularity of south west London means that the rental market is booming in these locations, with properties in prime areas being snatched up almost as soon as they become available. It can be frustrating to find your ideal rental property online through Zoopla or Primelocation, only to ring up and discover it has already gone, so it pays to seek help from a local agent who can use their insight, experience and on-the-ground knowledge to guide you to the best south west London lettings.

Winchester White is an award-winning lettings agency specialising in areas in and around Wimbledon, Battersea and Clapham. We offer long and short lets in South West London properties, guiding you through the process of finding a home and using our detailed knowledge to advise on those hidden gems and tiny enclaves that are rarely featured by large high street agents.

As a dedicated lettings-only agency we pledge to find you a home that really matches your needs and lifestyle. Please contact us for further information on properties to rent in South West London.


"All the team at Winchester White are professional and extremely efficient and have always been a pleasure to deal with…."

, 2017